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Who do Moms trust for food info?

A recent survey of moms shows they trust food and mom blogs for information about food issues like pesticides, genetic modification and additives. Food and blogs by other moms were ranked higher than government sources, medical sites and corporate sources for gathering information on food. On the issue of genetically modified organisms – for example – the poll of one-thousand moms found that 39-percent trust food and mom blogs. Just 24-percent rate the government as a good source and 18-percent listed medical sites. The numbers vary a bit when it comes to pesticides and artificial flavors and colors.

The poll was conducted by Fleishman-Hillard and TheMotherhood dot com and also looked at the sources moms turn to for food information. The first-ranked source was food programs on television. More than three-quarters of moms – 78-percent – said they are watching food programs on TV. Food media websites came in second at 77-percent. Other resources include food brand emails, Facebook, mobile apps, Twitter, food magazines and food brand blogs.

As for food purchasing habits – 96-percent of moms say they want to make changes for their households. Nearly 80-percent want to save more on groceries, 68-percent want to buy healthier food and 49-percent want to buy less processed food. Nearly 30-percent want to buy more organic in 2013.

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