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Blog: Matt Reese

New ways to build old-fashioned relationships

With today’s technology, there are more ways than ever before to bridge the widening gap between consumers and agriculture, which (somewhat ironically) is more important than ever before.

Social media, blogging, and websites offer opportunities to develop relationships based on trust and shared values regardless of the geography and demographics that have restricted good old face-to-face relationships that have facilitated this debate in the past. My wife and children recently visited an area farm to learn about embryo transfer in beef cattle and she shared what she learned in her blog. Now, people she has never even met have a way to connect with her and a fascinating component of agriculture. This effort did not take long. After the farm visit she spent maybe 45 minutes documenting the experience, added a few photos and posted it. The blog allows her to reach hundreds or thousands of others with a fact based, accurate message about current happenings on modern farms.

Each time a farmer takes a bit of extra time to share their own accurate, real life farm stories with others (regardless of media) it helps chip away at the gross imbalance of inaccurate agricultural information out there.

Here is a link to her blog http://www.reesefarmroots.com that may serve as an example of how you can build good old-fashioned relationships with others in a simple, honest way that shares your values and, more importantly, your farm story.

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Author: Matt Reese

I grew up on a small farm in northwest Ohio and spent most of my youth writing, doodling, taking pictures, reading and exploring the surrounding farmland. With a family full of teachers, I also grew up around a culture supportive of education. I was active in athletics in high school before graduating from Ohio State University where I studied agricultural communications. This led to my career in agricultural journalism.

I continue to work on the family Christmas tree farm in Hancock County. I married my wonderful wife, Kristin, in 2002. We live on a small farm in Fairfield County with sheep, rabbits and chickens. We have a daughter Campbell Miriam who was born in the fall of 2007 and a son Parker Matthew born in August of 2009. We are active in our local church and with numerous other organizations. I help with the agricultural program at Ohio Christian University in Circleville as well.

I have worked for Ohio’s Country Journal since 1999. I also write a column for numerous newspapers around Ohio, Fresh Country Air and do freelance writing and photography work. I have written and self-published six books to date. To find my books, visit lulu.com and search for “Matt Reese.”

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