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Marketing your food product through social media seminar

One out of every seven minutes spent online is on Facebook. 340 million tweets are sent each day. In 2008, 24% of the U.S. population had a social networking profile; four years later it rose to 56%. These stats, compiled by Morrison Foerster, confirm what many already know — the trend continues upward in nearly every mainstream social media statistic.

Narrowing the focus to the food industry, more than 90% of food industry executives agree that social media has largely changed the way consumers interact with their brand. To learn more about the benefits of this technology for food entrepreneurs, the Center for Innovative Food Technology (CIFT) will host a social media seminar, “Marketing your food product through social media,“ Wednesday, May 15 from 5–6 p.m. at the Northwest Ohio Cooperative Kitchen (NOCK).

Food-related business owners, aspiring entrepreneurs, and those who are looking to establish an online presence for their food product(s) are encouraged to attend.

Jim Konecny, manager, marketing and communications, CIFT, will discuss the fundamentals of social media, why this medium is as valuable as any, as well as trends, pros/cons of most popular social media tools, and how this communication can benefit a food business.

The cost is just $25/person or $40/two guests (cash or check at the door, payable to Agricultural Incubator Foundation, or AIF) which includes great networking opportunities and light refreshments.

The NOCK/AIF is located at 13737 Middleton Pike (St. Rt. 582) in Bowling Green, Ohio. Directions:

I-75 to St. Rt. 582, exit 187 (Luckey/Haskins). Travel west on St. Rt. 582 approximately 2.2 miles

(located on the south side of St. Rt. 582).

Advanced registration is required. Visit ciftinnovation.org to register and pay online, or contact 419-535-6000, ext. 140 or rsvp@ciftinnovation.org.

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