The final notice approving the assessment rate increase for the Lamb Promotion, Research and Information Order was published in the May 14 issue of the Federal Register. The new rate will go into effect on June 13.
The amendment increases the lamb checkoff assessment rate from $.005 to $.007 per pound for live sheep and lamb sold by producers, feeders and seedstock producers. For sheep and lamb purchased for slaughter by first handlers, the rate would increase from 30 cents to 42 cents per head. The assessment rate change will generate about $700,000 additional funds for program activities.
Funds collected under the Lamb Checkoff Program are used for promotion, information, research and advertising of American lamb. The board’s expenditures for administration are limited to 10 percent or less of total revenues.
This is the first assessment rate increase in the program’s decade history.
“The American Lamb Board (ALB) requested that the U.S. Department of Agriculture amend the Lamb Promotion, Research and Information Order about two years ago,” said Megan Wortman, ALB executive director. “The additional resources will allow ALB to expand resources for the industry and increase our efforts in research and promotion. There are so many exciting opportunities to increase awareness about the many benefits of American lamb.”
“The industry has gone through a challenging couple of years and the market has shifted dramatically since the board first requested the assessment increase,” said Dan Lippert, ALB chairman. “We believe that a strong marketplace is critical to the long-term success of the American lamb industry. We take very seriously the responsibility of effectively investing the industry’s additional resources and will focus our time during our June meeting on setting priorities and designing programs to use the additional funds to help promote American lamb and re-build demand.”