The National Beef Ambassador Competition recently took place with one of Ohio’s own receiving a top honor and being selected to represent the beef industry for the coming year.
Sierra Jepsen, of Amanda, was named to the 2014 National Beef Ambassador Team at the National Beef Ambassador Competition held in Springdale, Arkansas the last weekend of September.
“We have the privilege and the honor of traveling the nation and visiting with different youth events, whether that be schools or promotion events, going to state fairs or state sponsored events and just really being able to represent the beef industry in a positive light,” Jepsen said. “We explain a little about the misconceptions that others hear about the beef industry and ultimately getting people to love beef as much as we do.”
The contest brings together youth beef representatives from all around the country to compete in friendly competition. The top five are selected to serve as the beef industry’s youth representatives. The program is funded in part by the Beef Checkoff and organized by the American National CattleWomen, Inc.
Jepsen is extremely excited for the coming year of education and public interaction as she travels across the nation to represent beef in many different venues. Currently a full time student at The Ohio State University, she mentioned her views as a college student put her in a unique place to start a conversation about beef with others her age. She thinks it’s important for producers to engage in positive discussion with consumers and she looks forward to continue in that process.
This past year, Jepsen served as one of Ohio’s three state beef ambassadors. The experience taught her several things about the state beef industry and was instrumental in her national success.
Jepsen has grown up around cattle on her family’s Fairfield County farm, showing animals competitively for many years. She attributes her love for the industry in part to growing up in a beef family.
“Beef is kind of genetically in my family’s blood and we truly have a passion for the beef industry,” she said.
The 22 Ambassador contenders took part in multiple divisions of competition including consumer promotion, education and outreach strategy, media interview technique, and issues response. Jepsen was the overall winner of the interview stage. She is currently completing her year as an Ohio Beef Ambassador while beginning her role as a National Beef Ambassador.