With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation’s Dirt Bike School encourages creative kids nationwide to enter the “Do the Ride Thing” Video Contest. The contest, in its fifth year, runs from June 1 to Aug. 15 and offers 19 prizes totaling $8,500. Youth ages 6 to 18 may enter. The winning videos will be used as public service announcements to highlight the importance of dirt bike and ATV safety.
“What better way to motivate and inform people — especially kids and their parents — about the safe and responsible use of all-terrain vehicles and dirt bikes than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules or Dirt Bike Riding Tips?” said Cam Arnold, vice president, ATV Safety Institute Rider Training. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe, ride smart.”
To enter, kids create a 15-, 30- or 60-second video, upload it to YouTube, and submit an entry form found on the ASI website. For official video content requirements, contest rules and entry forms, visit atvsafety.org.
First place winners will be awarded $500, second place winners receive $300, and third place winners receive $200. Plus, one kid will be selected for the $2,500 Grand Prize.
Young riders, who often have more time to ride dirt bikes and ATVs in the summer, are especially vulnerable to certain types of crashes when not following proper safety rules. Nearly 90% of youth ATV-related injuries occur when a youth is operating an ATV manufactured and intended for use by an adult. Remember, parents literally hold the key to their children’s safety. Every ATV has an ignition key, and when a parent or guardian controls the key, they control the use.
Golden rules of ATV safety:
1. Always wear a DOT-compliant helmet, goggles, long sleeves, long pants, over-the-ankle boots, and gloves.
2. Never ride on paved roads except to cross when done safely and permitted by law – another vehicle could hit you. ATVs are designed to be operated off-highway.
3. Never ride under the influence of alcohol or other drugs.
4. Never carry a passenger on a single-rider ATV, and no more than one passenger on an ATV specifically designed for two people.
5. Ride an ATV that’s right for your age.
6. Supervise riders younger than 16; ATVs are not toys.
7. Ride only on designated trails and at a safe speed.
8. Take an ATV RiderCourse; call toll-free at 800.887.2887, or go to www.atvsafety.org to sign up or try the new free online e-course.
For more information, visit riderfund.org.