Ohio beef and pork producers teaming up to reach consumer online

 It is no secret that, in today’s society, consumers have an interest in their food, where it comes from and what to do with it. In an effort to reach consumers where they spend their time and potentially seek information, the Ohio Beef and Pork Councils have turned to social media to engage in conversations and serve as a resource for positive useful information about food and farming. 
Ohio Beef and Pork invite consumers to participate in the #OHBaconBurger contest hosted on Instagram, an increasingly popular social media platform that allows more than 300 million registered users to “capture and share the world’s moments” via photo sharing. To participate in the contest, users must “follow” both the @OhioBeef and @OhioPork pages on Instagram and post a picture of a delicious bacon burger using the hashtag #OHBaconBurger. One contestant will be randomly selected to win $500 toward even more beef and pork. Contests entries will be accepted through Tuesday, June 30, 2015. 
“Providing social content that is both entertaining and engaging is what brings personality to a brand and build relationships,” said Quinton Keeran, Ohio Pork Council Director of Communications. “By building these relationships and communicating openly about food and how it is grown, we are able to increase trust in farmers and their products, and increase consumer comfort when making food-purchasing decisions.”
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