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OBIC Bioproducts Innovation Center launches awareness program

The OBIC Bioproducts Innovation Center is working in conjunction with the Ohio Soybean Council on a new education and outreach program, the Ohio Soy Sustainable Summer. The goal of the program is to increase the awareness and adoption of biobased products, products manufactured using renewable, plant-based materials such as soy.

The program will be led by two seniors within the College of Food, Agricultural, and Environmental Sciences at the Ohio State University: Brad Collins, studying Community Leadership, and Shivani Patel, studying Biological Engineering.

The Ohio Soy Sustainable Summer will be making stops at 22 of Ohio’s county fairs. County fairs offer a diverse audience of consumers, agricultural producers, as well as 4-H and FFA youth exhibitors. We will be challenging fair-goers to an interactive game of Biobased Jeopardy that will allow participants to compete against each other to earn soy-based prizes.

According to the OBIC Bioproducts Innovation Center 2018 Consumer Market Survey, only 8% of Americans are very familiar with biobased products or packaging. Collins and Patel are hitting the road this summer to spread the word of sustainability across Ohio.

In addition to county fairs, the OBIC Bioproducts Innovation Center will be attending all five sessions of Ohio FFA Camp as part of the Ohio Soy Sustainable Summer program. Ohio FFA members will play an essential role in the future of the bioeconomy. After a quick lesson on biobased products and materials, campers will explore the challenges of marketing bioproducts during an advertising activity.

The OBIC Bioproducts Innovation Center began in 2005 with a vision of advancing the biobased product industry by building partnerships to drive technologies from research to commercialization. Since then, OBIC has expanded into an international organization.

The Ohio Soybean Council granted the funding for the Ohio Soy Sustainable Summer.

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