New e-system ships AGCO technical publications in 72 hours

AGCO Parts and Service announces a new electronic way for farmers to order the technical publications they need, including parts catalogs, operator manuals and repair manuals, and promises shipment in hardcopy paper format within 72 hours.

“This is an exciting addition to the way AGCO technical publications are ordered and distributed,” said Jason Marx, vice president, AGCO Parts Division, North America. “It includes all of AGCO’s current brands, AGCO, Challenger, Fendt, Massey Ferguson and Valtra, as well as heritage brands, where older publications in original printed form are difficult to get.”

Marx said AGCO has created new Web sites specifically dedicated to this new ordering and delivery process.

“Farmers can access our electronic ordering system through the corporate Web site; the specific brand Web sites — such as Massey Ferguson, Challenger, Fendt and Valtra under the Parts & Service tabs; or through,” said Kent Butler, director, North America Technical Services and Support.

“When farmers enter the AGCO publication Web site and select an AGCO brand, they will be able to use the site search engine to find the desired publication,” Butler said. He notes that the AGCO “Dealer Locator” is featured prominently on the various brand Web sites to give farmers the option of ordering their technical materials through a local dealer as well.

In addition to current brands and models, Butler said the new system will use the speed of the electronic age to put in the hands of equipment owners printed copies of original publications of AGCO’s heritage brands including Agcostar, Allis-Chalmers, Farmhand, Fieldstar, Gleaner, Glencoe, Hesston, Loral, Massey Harris, New Idea, Rogator-Terragator, Spracoupe, Sunflower, Tye, White Planters, White and Willmar — many which have been out of print for decades. Additionally, AGCO is in the process of bringing additional heritage brands on line by the second quarter of 2010.

Marx points out the new system will give customers publications on a wide range of equipment that previously was only available through in-depth research or a third party with limited or incomplete supply. Technical publications available through the new system include operator manuals, repair manuals and parts catalogs. For more information, visit

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