Real Midwestern farm families, like the Matthews family, will be featured in upcoming holiday broadcast messages designed to thank the American farmer. These messages will be projected larger-than-life next week onto several downtown Cincinnati buildings.
“Thanksgiving is the perfect time to spotlight the real people behind the business of agriculture and to thank farming families throughout Ohio and the United States for the work that they do,” said Mark Halton, Monsanto’s Corporate Marketing and Communications Lead. “We look forward to showcasing modern American agriculture through the perspectives of the people who live it every day, and to using an innovative medium to reach new audiences.”
The Matthewes’ farm is featured in Monsanto’s Thanksgiving television message and will also be featured in an upcoming webisode series, which is available for download and viewing on AmericasFarmers.com. This series will introduce viewers to several real farm families and tell their stories at key points throughout the farming season.
“Many people don’t realize where their food comes from or how it gets to their table,” said Melinda Matthews. “We are thankful for the opportunity to tell our story and to showcase that there is a lot more to the business of farming than what people see.”
Travis Matthews adds, “We’re appreciative that Monsanto is helping us show what we do. Many don’t realize that people our age are out here doing this work.”
Monsanto will bring a larger-than-life version of its Thanksgiving television message and video to Cincinnati during Thanksgiving week. They will be projected on the side of a downtown buildings located along Race Street, Elm Street and W. 7th. The Thanksgiving messages will begin running on network television and radio on Thanksgiving Day. The webisodes, featuring the Matthewses and three other farm families, will begin in January.
In 1940, one U.S. farmer fed 19 people. Today, through advanced technology in seeds, equipment and processes, one U.S. farmer feeds 155 people. There are currently more than 75,000 farms in Ohio, a state that produces more than 6% of soybean exports. Monsanto has created a video celebrating similar farming facts that highlight the vital contributions of the American farmer.
“In addition to thanking American farmers, the television message and video also celebrate the 24 million American jobs that farming supports each year,” Halton said. “We are excited to share this message with Cincinnati.”