MarketReady training program

Ohio food producers looking to sell through different marketing channels are invited to attend a MarketReady training program, Thursday, Feb. 23, 2012 at the Center for Innovative Food Technology (CIFT) office, 5555 Airport Hwy., Ste. 100, Toledo, Ohio 43615-7320.

The day-long workshop teaches what is required to sell to grocers, restaurants, consumers and other wholesale buyers. Plus local producers, wholesalers and buyers will participate on a panel to provide specific insight on requirements for purchasing product.

The workshop will run from 9 a.m. – 4:30 p.m. The cost is $75 per person and $25 for each additional person from the same business, which includes materials, lunch and morning refreshments.

“MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels,” said Rebecca Singer, vice president and director of agricultural programs, CIFT. “Participants leave knowing what is required for packaging, pricing, delivering, regulations, insurance and marketing of their products for each type of buyer.”

For more information or to register, contact 419-535-6000, ext. 108 or rsvp@ciftinnovation.org.

The MarketReady program was initially developed by the University of Kentucky, piloted in cooperation with Ohio State University Extension and the Ohio Direct Marketing Team. To learn more about the program, visit www.go.osu.edu/MarketReady.

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