John Deere kicks off Drive Green events

Customers can test drive utility tractors, register to win John Deere 1023E tractor

At the 2012 Drive Green Challenge events, customers can drive compact utility tractors like this John Deere 1023E, which will be given away with a loader and box blade in October.

John Deere is inviting interested consumers to climb into the seat and test drive the company’s latest utility tractors and other equipment during its annual Drive Green Challenge. For the fourth consecutive year, Drive Green Challenge events are being held at many local dealerships from late February through September.

The dealer-sponsored Drive Green Challenge events are designed to give property owners, agricultural producers, commercial lawn and landscape operators and interested consumers a chance to test drive John Deere utility tractors. At many Drive Green events, selected competitive equipment will be available, allowing people to test drive and compare features of different equipment and ask questions about the latest models available from John Deere.

According to Steve Geick, tactical marketing manager with John Deere, one of the most popular features of the Drive Green events is the chance for customers to drive the equipment, kick the tires and speak with knowledgeable equipment experts.

“The Drive Green events give customers a one-stop opportunity to size up different utility tractors so they can find out exactly what horsepower tractor will best fit their property and the jobs they want to accomplish,” he says. “It’s a great way to understand how to choose the right size attachments and implements so that they get the most from their equipment investment.” Geick adds whether it’s their first tractor or tenth, Drive Green event visitors will come away with knowledge they can’t get from a book, the Internet or anywhere else. “At the same time, we want to make each event a fun and informative experience for everyone who attends.”

As an added incentive, people who attend the Drive Green events can register to win a John Deere 1023E Compact Utility Tractor with loader and box blade, which will be given away in October. In addition, many John Deere dealers are offering special product discounts during their events.

At all the events, John Deere dealer experts will be on hand to demonstrate the equipment and answer questions. Admission is free and no pre-registration is required.

Information on the Drive Green Challenge events can be found at, or see your local John Deere dealer for information on events in your area.

John Deere (Deere & Company — NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere ( has delivered innovative products of superior quality built on a tradition of integrity.

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