Land O’Lakes Purina Feed Launches Feeding for 30TM Program

Industry-wide initiative highlights need for attention on sow nutrition and management in the U.S. swine sector.

This week, as part of an ongoing commitment to animal nutrition, Land O’Lakes Purina Feed, LLC launches an industry initiative – the Feeding for 30TM Program. This new program builds on the industry goal of achieving 30 pigs per sow per year and aims to promote proper sow management and nutrition practices to boost performance starting in the gestation and farrowing barns and continuing through all growing phases.

Through the Feeding for 30TM Program, Land O’Lakes Purina Feed and other industry experts are offering collaborative insights and management information to swine producers striving to achieve the industry goal of 30 pigs per sow per year. Researchers behind the program explain that meeting the benchmark of 30 pigs per sow per year has economic and herd health benefits. Sow nutrition is highlighted as a priority to meet the industry goal while maintaining longevity within herds.

“As input prices continue to rise and global pork demand amplifies, increased efficiency is fundamental in the U.S. swine market,” says Elena Lindemann, lactating livestock marketing director with Land O’Lakes Purina Feed, LLC. “In addition to improving a producer’s bottom line potential, properly feeding sows can promote their health and well-being – allowing better potential of achieving 30 healthy piglets weaned each year. We hope this initiative will provide useful insights and tips producers can use to support rebreeding rates, colostrum quality, birth weights and lactation performance for optimal pre-weaning pig growth and lifetime potential.”

Swine producers, veterinarians and nutritionists can learn more about the Feeding for 30TM Program and access nutritional resources by visiting Management tips also may be received by texting “FF30” to 31256.[1]

The launch of the Feeding for 30TM Program will be highlighted at the 2012 World Pork Expo in Des Moines, Iowa. Producers can discuss individual Feeding for 30TM Program goals with industry experts from Land O’Lakes Purina Feed by visiting booth #364 in the Varied Industries Building. The Feeding for 30TM Program also will be a central theme of Land O’Lakes Purina Feed, LLC’s sow nutrition forum to be held Wednesday, June 6, 2012 at 3:00 p.m. in the Varied Industry Building, Meeting Room B.

Land O’Lakes Purina Feed, LLC, in connection with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company serving producers nationwide through local cooperatives and independent dealerships by providing an extensive line of animal nutrition, ingredients and expertise.

[1] You will receive on-going Feeding for 30™ Program text messages with nutrition and management insights to help achieve the 30 pigs/sow/year goal. You may also receive text message asking to provide optional periodic feedback on topics that may be of interest to you in order to ensure information provided is relevant and useful. No more than approximately 4-5 messages/month. Message and data rates may apply. Text STOP to stop. Text AID for help. Terms and conditions available at

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