Gary Schnitkey, University of Illinois, and Carl Zulauf, Emeritus Professor, The Ohio State University, are conducting an online survey of soybean growers in nine soybean producing states, including Ohio. The nine states represent 75% of U.S. soybean production.
The researchers intend to measure the impact of each communication channel – mass media, social media, and interpersonal meetings – on farmers’ decision-making to adopt a new digital technology. This survey is focused on soybean producers in these states: Illinois, Iowa, Minnesota, Indiana, Nebraska, Missouri, Ohio, South Dakota, and North Dakota. The results will support new research and contribute in a practical way to increase knowledge about the most efficient communication channels for the dissemination of digital agriculture technologies.
The survey takes approximately five minutes to complete, and all data will be kept confidential. If interested, you can provide your email address to receive a copy of the final survey results.
If you are interested in participating in this survey, please click here: https://go.illinois.edu/farmdocsurvey.