It has always been the case, but is amplified by social media and the 24-hour news cycle. Society demands — and rightfully so — that those in positions of accountability to others do what is generally believed to right, good and honorable. This is the steak.
In the case of the social capital for U.S. agriculture, there is plenty of steak, in both the literal and figurative sense. For generations, agriculturalists have built their businesses based on what they best believe to be right, good and honorable. The general story of agriculture, across the board, has steak aplenty. I know first hand as I have spent almost two decades finding good stories to highlight and I never have to look too hard to find them.
As the general populace has grown further removed from grandpa’s farm, though, the details of agriculture’s “steak” start to get a bit hazy. As a result, not only do those involved with agriculture have to really be right, good and honorable, they also have to demonstrate this to others in a tangible way.… Continue readingRead More »