The Ohio Ecological Food and Farm Association, Ohio Grocers Foundation, Ohio Produce Growers and Marketers Association, and Ohio Department of Agriculture have partnered to launch a new initiative called “OH So Fresh.” The retail marketing campaign is designed to raise consumer awareness about Ohio grown specialty crops by giving Ohioans expanded opportunities to sample and purchase locally grown, farm fresh produce from their local grocers.
Nearly 100 independently owned grocery retailers are participating in the “OH So Fresh” initiative in 2013. Ohio has more than 2,000 specialty crop growers providing everything from asparagus to zucchini.
“Although Ohio grown produce is abundant at farmers’ markets, farm stands, and through community supported agriculture programs, the majority of Ohioans turn to their local grocery stores for the bulk of their grocery purchases. That’s why it’s critical that growers and grocers are working together to offer locally grown food at these stores,” said Milo Petruziello, OEFFA Program Associate.… Continue readingRead More »