By Matt Reese
A short, online video starts with a cow in a pasture quickly walking away from her calf following behind. The calf is clearly interested in eating. Mama cow is having none of it, though, and picks up her pace. The narrator chimes in, “Haha, that’s fast food.”
The video is not produced or polished or even planned (or so it seems). It appears to be just another day on the farm. It is real, unscripted, unfiltered farm life. And people absolutely love it — at least Dr. Marissa Hake’s 19,000+ followers on Instagram do.
Marissa is a veterinarian and the director of animal welfare and sustainable farming for Fairlife, LLC. Prior to her current position she worked exclusively with dairy calves, which is when she started to use social media to share information about agriculture.
“It has been a journey. When I started it was just facts. More and more, though, as I was trying to build consumer trust, the ‘just the facts’ approach doesn’t resonate.… Continue readingRead More »