The impact of social media is going far beyond sharing the latest cute pet videos or what President-elect Trump is saying on Twitter. Case in point: viral weather stories are influencing farmer decisions and what they may receive for their corn and soybeans. That’s according to Ryan Martin, a respected agricultural meteorologist with Advantage Weather Solutions who spoke at a workshop at American Farm Bureau Federation’s 2017 Annual Convention & IDEAg Trade Show in Phoenix.
Martin looked ahead at what weather conditions will look like for much of the country, but warned farmers not to get carried away by the hype that they may come across on Facebook or Twitter. He highlighted recent posts that showed extreme dry and wet conditions in Brazil that suggested farmers there were in a world of trouble. Experts have credited price spikes and dips to these viral localized weather stories, despite the fact that they were not as influential as people believe.… Continue readingRead More »