Cattle producers are being asked to provide their input to the 2011 National Beef Quality Audit by taking a short survey at www.cattlesurvey.com. The survey can be completed in approximately 10 minutes.
The 2011 NBQA, led by scientists from Colorado State University and Texas A&M University, is designed to collect and analyze information from cooler audits in the packing sector, face-to-face interviews with beef supply chain partners and for the first time cattle producers including feeders, stockers, cow-calf operators, and seedstock producers will be surveyed. According to Field, producer input is being sought to strengthen the measurement of quality-based practices implemented on farms and ranches that support consumer confidence in beef products and production systems.
The checkoff-funded National Beef Quality Audit (NBQA) has provided important benchmarks for the U.S. beef industry since 1991. According to Tom Field, Executive Director of Producer Education, National Cattlemen’s Beef Association, contractor to the Beef Checkoff Program, the audit has been conducted approximately every four years with the historic focus centered on quantifying the performance of beef carcasses for a number of value enhancing characteristics.… Continue readingRead More »